If you’re visiting Korea, there’s one store you absolutely cannot miss — Olive Young.
It’s Korea’s #1 beauty and lifestyle store, and it’s the best place to discover trending K-beauty items, travel essentials, and products loved by locals. With thousands of options, choosing what to buy can be overwhelming.
This guide highlights the top 10 best-selling and foreigner-friendly items you should check out in Olive Young in 2025.
🌿 Why Olive Young Is the Best Place for K-Beauty Shopping
Olive Young offers:
- Authentic products (no counterfeits)
- Frequent sales and 1+1 events
- Travel-size products
- Tax refund service for tourists
- Wide selection across skincare, makeup, and body care
It’s the best one-stop shop for beginners and beauty lovers alike.
⭐ 1. Beauty of Joseon – Relief Sun: Rice + Probiotics
Korea’s most famous sunscreen.
Lightweight, moisturizing, and perfect for all skin types, especially humid weather.
Why it’s a must-buy
- No white cast
- Feels like a moisturizing cream
- Top 1 product among tourists
⭐ 2. Anua – Heartleaf 77% Soothing Toner
A global bestseller loved for its calming and hydrating effect.
Benefits
- Reduces redness
- Great for sensitive skin
- Works well in hot or dry climates
⭐ 3. Torriden – Dive Hydrating Serum
A high-moisture hyaluronic acid serum perfect for dehydrated or tired skin.
Benefits
- Lightweight texture
- Absorbs quickly
- Popular with long-flight travelers
⭐ 4. COSRX – Snail Mucin 96 Essence
One of the most iconic K-beauty products worldwide.
Why people love it
- Repairs the skin barrier
- Boosts hydration
- Helps improve texture
⭐ 5. Round Lab – Birch Juice Moisturizing Cream
A gentle, nutrient-rich moisturizer suitable for normal to dry skin.
Why it’s popular
- Calm, soothing formula
- Great for irritated or sensitive skin
- Perfect night cream
⭐ 6. Goodal – Green Tangerine Vitamin C Serum
Brightening serum that improves dull skin without irritation.
Benefits
- Evens out skin tone
- Gentle formulation
- Popular among foreign shoppers
⭐ 7. Rom&nd – Dewyful Water Tint
A best-selling lip tint with glossy, moisturizing finish.
Why travelers love it
- Lightweight
- Natural glossy look
- Many MLBB shades
⭐ 8. CLIO – Kill Lash Superproof Mascara
Korea’s most reliable smudge-proof mascara.
Benefits
- Long-lasting
- Holds curl all day
- Sweat and humidity resistant
⭐ 9. Mediheal – Sheet Mask Packs
A classic K-beauty favorite for instant moisture and soothing.
Recommended lines
- Tea Tree
- N.M.F Aquaring
- Collagen
Easy to pack and perfect as souvenirs.
⭐ 10. K-Beauty Tools & Mini Kits
Olive Young also offers:
- Facial rollers
- Travel mini sets
- Makeup removal pads
- Under-eye patches
These small items are great for gifting or testing K-beauty for the first time.
🛍️ Shopping Tips for Olive Young (2025)
- Check the “Best” section for trending products
- Try mini-sizes before purchasing full-size
- Use the Olive Young app for coupons
- Ask staff for foreigner tax refund support
- Visit the flagship store in Myeongdong for the largest selection
Olive Young continues to be the ultimate K-beauty destination for international travelers.
With these top 10 must-buy items, you’ll enjoy a smooth, successful, and fun shopping experience in Korea.
KR✨
